How are lanyards a promotional item? Lanyards have been popular for decades. We just never stop needing them in business and day to day use.
When people are walking around carrying keys or electronic devices on a lanyard they are wearing something that has a flat printable area, right on their chest in full view of other people. I don’t know about you but we think this makes prime advertising space. Deck your staff out with uniforms and top it off with a lanyard that has your details emblazoned across the material length and presto, you have a targeted advertising item that is literally walking around at perfect viewing height.
Application of lanyard
Add a website address, keep it as short and simple as possible to create an easy to remember URL that people can visit at a later date or even type into there phone right after seeing your lanyards out and about. Or for the true techies you can generate a QR code and have it screen printed onto the lanyards (usually at no additional cost) Your staff can tell people to “Scan the lanyard to visit our website” or even better “Scan the lanyard to add me to your phone contacts”
